Focus Kids! This presentation has 65 slides

We're making an app to help kids do chores. The app won't pick up thier socks but it will make chore doing a lot more fun, empowering and organized. And it will do all these things brilliantly while smoking the competition... we hope. But just to be sure, we brought in 4 kids and their parents to see what they thought about this little app we are making.

But we had one problem, we had a 65 slide deck that included slides for conversations about chores and rewards followed by more slides that performed a blind app icon test and then we plunged deep into yet even more slides of the app visuals which covered the entire user experience form first launch to every day usage. But still, 4 kids versus 65 slides. There is a cringe factor there.

I'm sure if we asked someone what they thought about showing 65 slides to a focus group of kids aged 4-10 they would think we were insane for even asking and as soon as we walked away they would likely call child protective services. There is a cruel and unusual element to pummeling kids with so many slides. But we HAD to show the ENTIRE experience, there was no other way to get the feedback we needed. So we buckled down and showed a group of kids 65 slides. It took about 45 minutes.

I'm happy to report that no kids died of boredome. In fact, they didn't fade on us once. They were super-charged and all the way engaged for the whole 65 slide, 45 minute session. Maybe it's because summer just started, maybe it's because they love apps (which they do) and maybe it's because the visuals were fun, but whatever the case, the kids were awesome!!! Well, the 4 year old did retreat to her dad's lap, but she stayed in the game.

There was one "Holly cow" moment worth mentioning: Before talking about our app idea at all we did a blind icon test: We showed them some visuals of what you would see in the app store if you searched for "Chores" apps and unbeknownst to them, we had photoshoped our app's icon into the mix of reults. We asked the kids and parents to soak in all these app icons. Then based solely on the app icon and name, we asked which 3 apps they would want to know more about. That's when a ten year old girl blew our minds. She picked out our icon as her number one. Then I asked her why she picked that one and she said that she liked the look of that app because it was about money and the title complimented her. I almost fell out of my chair, she basically, just by looking at our icon and an app title was able to (almost word for word with zero guidance) clearly verbalize our thinking behind the icon and title we're using.

The session was hard to wrap up because the kids kept going and going with ideas and the parents brought some really great insights as well. All in all the whole experience let us know that we are on the right track and there are some new insights that we need to consider. But in the end I kind of laughed at myself for worrying so much about making the presentation so long. And that led to a pretty big insight: Kids deserve more credit than we give them. And with any luck, that's exactly what our little app will do.



We invent, create and market well-designed and well-built applications that translate into meaningful user-experiences. More about us.


Our first app, You Rule turns doing chores into a game. Kids can earn coins and level-up while parents can easily manage all the action. Learn more at yourulechores.com or go and check it out in the Apple app store.